Sales Consultancy

A data-driven approach covering people, process & prospects. We design models that allow your sales team to focus more time on selling the products/services that deliver the best returns and the highest conversion rates.

Sales Efficiency

Sustainable revenue growth doesn’t come from working harder or hiring more salespeople by default. It comes from building a sales model that fits your market, your offering, and your organisation’s capability - and then resourcing, enabling, and measuring it properly.

We help businesses design and implement sales models that scale, reduce founder dependency, and deliver predictable results.

Resourcing

Sales performance starts with having the right number of the right people in the right roles. Too often, businesses either under-resource sales or hire prematurely without the management structure to support growth.

We help define the optimal sales organisation - across direct sales, account management, and sales leadership - based on deal complexity, sales cycles, and growth ambitions. Alongside this, we support the development of efficient recruitment strategies that attract the right profiles quickly and cost-effectively, ensuring new hires are set up to succeed from day one.

Prospect Sourcing

A strong sales function needs a reliable flow of high-quality opportunities. Prospect sourcing is not about volume alone - it is about generating the right type of prospects that convert well and deliver strong average order values.

We help businesses leverage all relevant channels - outbound, inbound, partnerships, referrals, and data-led targeting - to build a prospect engine that consistently feeds the pipeline. Crucially, we focus on identifying which sources produce the highest-quality opportunities and doubling down on those that drive the greatest commercial return.

Process & Systems

Sales processes should enable performance, not restrict it. Over-engineered systems and unnecessary bureaucracy often slow sales teams down and push decisions back to business owners.

We design lean, practical sales processes and supporting systems that enhance visibility and control without adding friction. The goal is a sales operation that can run effectively and independently - empowering sales teams to perform at a high level while giving leadership confidence in forecasting, governance, and execution.

Market Expansion

Growth often stalls not because demand is absent, but because businesses are unsure where to expand next or how to do so profitably.

We support market expansion by helping businesses assess new sectors, customer segments, geographies, or service lines - and translate those opportunities into clear, testable sales strategies. This ensures expansion activity is focused, measurable, and aligned with the organisation’s broader commercial objectives.

Data Utilisation

Sales data is only valuable if it drives better decisions. We help businesses understand their sales DNA - the patterns, behaviours, and activities that consistently produce results.

By analysing conversion rates, deal values, sales cycles, and channel performance, we identify where time, budget, and resource deliver the highest return. This allows businesses to invest more heavily in what works, stop over-investing in low-return activity, and build a sales engine that becomes increasingly efficient over time.

Sales Effectiveness

Strong sales performance is not just about generating more opportunities - it’s about converting the right opportunities, at the right price, in a repeatable way. Sales effectiveness focuses on improving what happens inside the sales process, turning existing demand into higher-quality, higher-margin revenue.

We help businesses sharpen execution, improve discipline, and embed behaviours that drive sustainable performance.

Conversion % Improvement

Conversion rate is one of the most powerful - and most under-optimised - levers in sales.

We work with sales teams to improve selling capability through better qualification, stronger discovery, clearer value articulation, and higher-quality proposals. Small improvements at each stage of the sales process can deliver material uplifts in revenue without increasing lead volume, making conversion improvement one of the highest-return initiatives available.

Management & Reviews

Sales performance rarely improves without effective management.

We help design and embed structured sales management process - including pipeline reviews, deal clinics, forecasting, and performance reviews - that focus on leading indicators rather than lagging outcomes. This ensures managers spend time coaching the right behaviours and interventions, not just reporting results after the fact.

Remuneration & Incentives

Many incentive schemes unintentionally reward the wrong behaviours. Paying purely on revenue can encourage discounting, poor-quality deals, or short-term wins at the expense of long-term value.

We design remuneration and incentive structures that align pay with the outcomes that matter most - such as margin quality, customer service, customer retention, or cross-selling - ensuring sales teams are motivated to sell well, not just sell more.

Margin Improvement

Margin erosion is often gradual and invisible until it becomes a problem.

We support margin improvement programmes that focus on pricing discipline, value-based selling, and controlled discounting. The objective is to improve realised prices without damaging conversion rates - equipping sales teams with the confidence, tools, and frameworks to protect margin while still winning business.

Coaching & Development

Sales capability is a long-term asset. Without ongoing development, performance plateaus and talent attrition increases.

We support the creation of practical coaching and development frameworks that help new hires ramp up quickly and ensure experienced performers continue to improve. This investment not only lifts performance, but also improves retention by giving salespeople clarity, progression, and confidence in their role.